YouTube is revising the eligibility criteria for creators to access monetization tools through the YouTube Partner Program (YPP), making it more accessible. U.S.-based creators who are part of YPP and have over 20,000 subscribers can now join the shopping affiliate program.
Previously, the requirements were having at least 1,000 subscribers, along with either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days. The new conditions include having 500 subscribers, three public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
Once creators meet the new threshold, they can apply to become part of YPP, gaining access to monetization features such as Super Thanks, Super Chat, Super Stickers, channel memberships, and the ability to promote their merchandise through YouTube Shopping.
The requirement of three video uploads per 90 days may pose challenges for creators who focus on longer videos and may not have enough material to produce multiple videos within that time frame, despite accumulating a significant number of views.
YouTube is initially implementing these changes in the U.S., the U.K., Canada, Taiwan, and South Korea, with plans to expand to other countries where YPP is available.
Furthermore, YouTube is expanding its Shopping affiliate program to more creators in the U.S. Creators who are already part of YPP and have over 20,000 subscribers will be able to tag products in their videos and Shorts, earning a commission. YouTube introduced shopping-related features for Shorts to select U.S.-based creators in November last year.
More information about these new programs will be discussed by YouTube at the upcoming VidCon conference.
In March, YouTube had to modify its rules regarding profanity usage at the beginning of videos. Initially, the company had introduced a policy in November disqualifying videos that used profanity within the first 15 seconds, even if the video was an older upload. However, under the revised policy, the time limit was reduced to seven seconds, and profanity was allowed in music.
YouTube has been focused on introducing new monetization tools for Shorts creators. In February, the platform started sharing ad revenue generated by Shorts with creators. During its Q4 2022 earnings call, YouTube announced that Shorts had surpassed 50 billion daily views. In comparison, Meta (formerly Facebook) stated that Reels had accumulated 140 billion daily views across Instagram and Facebook in October.
Last year, YouTube unveiled Creator Music, a tool that enables artists to earn money by licensing their music for use in videos. In March, the company introduced a new metric to track an artist’s reach across different formats, including Shorts.
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